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Midwest Home Brewing
  Friday.May 9.2008
 
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For further information about our media kits please CONTACT US
 
  Sending Electronic Art
 
  • EPS/TIFF graphics at 100%
  • Scanned images at 300 dpi
  • Line art should be 600 to 1200 dpi
  • Postscript Printer & Screen Fonts
  • Color Print or Laser Separations
 Supported Software
 MAC/PC Formats
  • Quark Xpress
  • InDesign
  • Photoshop
  • Illustrator
 Accepted Media
  • CD-ROM
  • FTP(see below)
  • E-mail (see below)
 
  FTP / E-MAIL
 
Please place all files into one folder named after your company and than stuff or zip the folder
  • FTP:
      HOST:selectpub.com USER ID:ftpuser PASSWORD:12345
    If you have problems connecting to the ftp site -
      change your firewall preference to "passive mode"
    If you still cannot connect, please send us an email or call 608-277-5787 ext. 111

  • E-MAIL Address:  kellyp@selectpub.com
  • A copy of the ad must be faxed after file transmission to: 608-277-7948
 
  AVOID ADDITIONAL CHARGES - READ THIS

Trouble-shooting charges will be assessed to electronic files not prepared correctly.

Repeat advertiser's existing art will be used unless new art is received by the art deadline.
  AD SIZE & MECHANICAL SPECS
 
Magazine
  • Full Page - Covers & Regular Pages
    • 8 1/8" x 11 1/4" - Bleed Allowed
    • 7 5/8" x 10 3/4" - Trim
    • 7 1/8" x 10 1/4" - Image Area
  • 1/2 Page
    • Horizontal - 7"x 4 7/8"
    • Vertical - 3. 3/8"x 9 7/8"
  • 1/4 Page
    • 3 3/8"x 4 7/8"
    • 1/4 page ads no longer available after 12/31/07
  • Onsert - 4 Pages The Onsert is the same bleed, trim & live area as the magazine.
 Card Deck
  • NO BLEED
  • Electronic art is preferred
  • Line Screen : 120 lpi
  • Color is available on message side only.
  • Reply side is black & white.
  • Standard Card
    • “LIVE AREA” Size - 5.125" x 3.125"
    • Trim Size - 5.375" x 3.55"
  • Jumbo Card
    • “LIVE AREA” Size - 6.625" x 5.125"
    • Trim Size - 7" x 5.375"
 
 
NOTE: These are exact measurements and placement for "live" copy area, including ascenders and descenders
PLEASE - Call our Art Dept. at: 608-277-5787 ext.111 with any questions or problems.


Ad Specs in a Pdf format for Online Farmer and Card Decks
 
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